Growing up in Northern England as an undiagnosed dyslexic and the first in my family to go to university, I learned the power of determination and resilience early. I built a fast-paced career in London in the global consumer insights industry. Rising quickly to become one of the youngest Directors, I led teams, managed multi-million pound budgets, and drove large-scale transformations.

After becoming a mum, I realised my true passion wasn’t helping global brands sell more biscuits, beer, or toothpaste - it was supporting people’s growth. I was drawn to the human side of work, coaching my teams through change, helping them grow in confidence, and seeing the impact of the right support at the right time.

When my neurodivergent son was struggling at school, I stepped away from my career. Advocating for his needs led to relocating my family 300 miles to secure him the right support. This experience forced me to rethink everything and also led to my own dyslexia diagnosis, which finally helped me make sense of how I had worked, learned, and led throughout my career.

These experiences - leading in complex environments, pivoting careers, advocating for change, navigating uncertainty, embracing neurodivergence - shape how I coach. I know the messy middle of change; the ambition, the challenges, the questions. That’s why I founded my business - to help professional women move through complexity with clarity and confidence, so you can thrive authentically without compromising success or wellbeing.